The team
We've launched and grown centers, units, and software companies.
A significant achievement is the Penn Medicine Nudge Unit - the world's first behavioral science team embedded within the operations of a health system.
Principal
Mitesh Patel
MD, MBA
Founding Director of the Penn Medicine Nudge Unit (2016-2021), the world's first behavioral design team embedded within the operations of a health system
National Lead for Behavioral Insights at Ascension Health
VP, Clinical Transformation, Ascension Health.
Principal
Mohan Balachandran
MA, MS
Corporate Director, Center for Health Care Innovation, Penn Medicine.
Chief Operating Officer, Way to Health, Penn Medicine
Co-Founder, Datica Inc
Operations Lead
Tori Hilbert
MPH
Assistant Director, Penn Medicine Nudge Unit (2017-21)
Project Manager, Center for Health Incentives and Behavioral Economics
Operations Lead, The Virtual Nudge Unit
Let's work together
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