The Virtual Nudge Unit

We are a behavioral design team for biopharma, healthcare, insurance and tech organizations. Led by leading experts in the use of nudges to improve health and healthcare.

We offer educational courses, technology solutions and consulting services to help you deliver on your goals.

OUR PURPOSE

Catalyze better health through behavioral science

With decades of behavioral insights and experience, our team can help drive faster and better outcomes

The challenge

Lack of expertise

Expertise in behavioral science and implementation is a pre-requisite to success

Structured process

Required to shift from identifying problems to implementing solutions quickly

One-size-fits-all

Interventions need to be targeted to meet the needs of indoviduals rather than a singular one

The solution

Experienced team

The VNU team are renowned experts in the field of behavioral science and implementation

Real-world experience

We have led over a hundred projects from ideation, discover and design to full-scale rollouts

Targeted solutions

Solutions are designed with user segments and behavioral phenotypes in mind

CORE AREAS OF EXPERTISE AND FOCUS

Examples of prior work

Click on any card to learn more

Changing behavior

Sustainable behavior change

This is a key element that is critical to the adoption of behavior change programs. We have worked with industry partners, and health systems to apply incentives, nudges, and gamification to change clinician and patient behaviors.

Behavioral phenotyping

Targeting interventions

Many opportunities exist to improve the delivery and implementation of behavioral change programs by targeting nudges to specific phenotypes. This allows for a more tailored intervention that yields better outcomes

Novel endpoints

Remote patient monitoring

Traditional validated endpoints are resource intensive. Remote monitoring and wearable devices are increasingly becoming core to not only clinical trials but also for ongoing patient care, especially in the telemedicine era.

Gamification

Improve patient engagement

Clinical and wellness programs can be improved by incorporating game design elements such as points and levels in order to better engage patients. Gamification can improve engagement in a variety of settings.

Nudges

Influence decision making

Clinical environments don’t typically include behavioral science in their design. Simple changes such as defaults and framing can be effective tools to improve patient care without increasing burden on clinicians.

International experience

Nudging around the world

Our team members have helped advise the formation of Nudge Units across the world including Europe, Asia and North America. Our work has been deployed to non-English speaking communities.

OUR OFFERINGS