The Virtual Nudge Unit

We are a behavioral design team for biopharma, healthcare, insurance and tech organizations. Led by leading experts in the use of nudges to improve health and healthcare.

We offer educational courses, technology solutions and consulting services to help you deliver on your goals.

OUR PURPOSE

Catalyze better health through behavioral science

With decades of behavioral insights and experience, our team can help drive faster and better outcomes

The challenge

Lack of expertise

Expertise in behavioral science and implementation is a pre-requisite to success

Structured process

Required to shift from identifying problems to implementing solutions quickly

One-size-fits-all

Interventions need to be targeted to meet the needs of indoviduals rather than a singular one

The solution

Experienced team

The VNU team are renowned experts in the field of behavioral science and implementation

Real-world experience

We have led over a hundred projects from ideation, discover and design to full-scale rollouts

Targeted solutions

Solutions are designed with user segments and behavioral phenotypes in mind

CORE AREAS OF EXPERTISE AND FOCUS

Examples of prior work

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OUR OFFERINGS

How to engage

We offer tailored solutions to meet your specific needs

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Nudge Library

Why start from scratch when you can leverage a library of pre-built peer-reviewed programs that have been proven to work?

    Examples include:
  • - Increase flu vaccination rates
  • - Increase annual wellness visits
  • - Improve statin prescribing
  • - Improve colonoscopy rates
  • - Increase annual wellness visits
  • And more
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Nudge Consulting

If your requirements / challenges are unique, we can help. We tailor our offering to your specific opportunities and challenges.

    Examples include:
  • - Behavioral science workshops
  • - Sludge audit
  • - Content and data evaluation
  • - Nudge design
  • - Implementation guidance
  • - Behavioral phenotyping
  • - Outcomes assessment

Let's work together

We'd love to hear from you! Please send us a message using the form so we can best serve you.

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